Branded Online Slots Games of Microgaming and Cryptologic

In the year 2004, when Microgaming first launched Tomb Raider, an online slots game then it gave birth to a new genre of slots. After some time this particular genre of games were called as branded slots. The branded games actually cashes the popularity of the existing brands in various different areas, such as comic books, games, movies and so on, with the intention of making the slots game very popular among players. The slots games in turn raises the brand equity of the selected brand to a considerable extent. This shows that the situation arises is a win and win situation for both the parties. As its a give and take relation between the brand owner and the developer of the online slots game so, before making deal they sign an agreement specifying all the relevant clause of both the parties.

Tomb Raider is one of the most popular video game among players, this game was released by Eidos Interactive, one of the well known developer. The game features Lara Croft as adventuress, other than Tomb Raider there are various other games, which are released by Eidos Interactive features various adventures of Lara Croft.

In Tomb Raider movie Angelina Jolie has performed the role of Lara Croft, this has added additional values to the brand. Microgaming, one of the leading online casino software providers has signed an agreement with Eidos, which offer them rights to release slots game based on Tomb Raider theme.

In the beginning of the year 2004, Tomb Raider was first launched as a five reel and fifteen payline video slots game. The game starts with flash, the introductory clip portrays a sexy cartoon of Lara Croft. The symbols present on the reels of the game as well as the bonus game significantly reproduces the thing for, which Tomb Raider brand is actually known. The game was acquired unbelievable success in no time. Moving further, in the year 2006, the agreement between Eidos was Microgaming was renewed and expanded as well because this time they have included the Hitman series of games as well. Hitman stars Agent 47 was a cold murderer who was known for getting his jobs done at any cost.

Hitman comprise of similar technical excellence just like Tomb raider and has a wide range of innovative features such as expanding wild symbol. Last year, the sequel of Tomb Raider was released, the name of the game was Secret of the Sword.
Although, Cryptologic has later on started the launching of brand new slot games, but still this casino gaming software provider has overtaken software provider of Microgaming in terms of sheer volume. Currently, Cryptologic is regarded as the leader in launching of brand new online slot games. In the year 2005, Cryptlogic signed one of the lucrative agreement with Marvel Entertainment group. With this signed agreement, Cryptologic has successfully developed some of the popular online slot games themed on Superheroes of Marvel Comic. Some of these popular games are Captain America, Incredible Hulk, Elektra and X-Men. The agreement among Marvel Entertainment group and Cryptologic has continued until 2010. In the year 2007, Cryptologic group developed one of the popular slot games themed on superheroes of Marvel Comics. This slot game is titled as Amazing Spiderman. Last year, in the month of December, Cryptologic has also launched the updated version of Amazing Spiderman slot game as Spiderman Revelations. In total, Cryptlogic software launched 15 branded online slot games themed on superheroes of Marvel Comics. All these online slot games have fantastic bonus games and are connected with the massive progressive jackpot.

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