William Hill has signed a 7-figure deal with Scottish Football Association for becoming the title sponsor of the Scottish Cup. This partnership deal is signed for 3 years. As per this deal, the UK bookmarkers will be allowed to showcase its online, mobile as well as retail products to Scottish football admirers.
As per the terms of the sponsorship, name of this prominent football cup competition, will be changes to, The William Hill Scottish Cup.
Chief Executive of Scottish Football Association, Stewart Regan commented, “We are very happy to have such a well-known brand like William Hill as of the Scottish Cup for the upcoming 3 seasons.” He further added “William Hill Scottish Cup for 2011/12, will begin in just weeks and now after having a new sponsor we are looking forward for an another exhilarating season ahead.”
As per The Chairman of William Hill, Gareth Davis, “We are honored that our name is associated with Scottish Cup.”
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