Playtech is a well known online gaming software supplier which has been providing top notch services not only to the top online casinos but also for mobile and land-based gaming companies and now it is going to offer its service to Paddy Power as well.
Paddy Power has started its market top casino product under a multi-year contract which expands its relationship with Playtech.
The Playtech casino offerings will arm Paddy Power with a comprehensive games list, wide range of slots, table and card games and a vast number of branded content in both download and web-based versions. Playtech's up-to-date player management tools has loyalty functionality which is going to produce influential opportunities for Paddy Power to improve player returns.
Paddy Power has succeeded in expanding its online market in the UK and in continental Europe. It produces around 75% of its total revenue through its online presence, originally from sports-betting, games, casino, poker and bingo offerings.
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