Problem Faced by Camelot for Employing New Themes in Scratch-Card
11-28-2011
 Camelot official operator of national lottery in United Kingdom has now faced problem for themes that they have employed in scratch card games. The operator has been blamed for trying to target the youngsters market for selling large number of lottery tickets and scratch cards. These new scratch card games have included the themes of Pac Man and Monopoly, along with their animations and childish graphics, which they thought as more appealing to the young generation.
The Daily Mail has indicated that the scratch cards are generally placed across sweets and gum in a well strategic manner. Because of this, young people become very much excited to buy them, in spite of the fact that minimum age for purchasing scratch card is 16 years. In addition, by this strategy, even a child can also purchase such types of instant winning scratch cards. A Psychology’s Prof. Paddy O'Donnell commented, “The theme of scratch card is very significant as it attracts the youngsters. They are just like alcohols, which are packed in well manner to attract young person towards it”.
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