Online gambling prohibition costing huge to US search engines
06-18-2009
Steve Baldwin, writing for WebProNews this week carried out a fascinating financial exercise to review the cost to main US search engines of the prohibition on Internet gambling paid search ads.
Utilizing a list of 200 keywords sorted out by Google’s keyword suggestion tool, which gives estimated monthly keyword amount and standard CPCs, Baldwin produced a minimum standard for what the search engines left on the table throughout April 2009, putting effort into the conservative supposition that paid clicks would comprise a 15 % CTR rate for each gambling oriented SERP.
Baldwin’s results show that even taking a conservative outlook the quantity of lost income is $9 632 382 and alter per month, or about $115 million a year in possible income lost due to the prohibition.
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