ASA received 470 Complains about TV ad of Paddy Power

05-24-2012

ASA i.e. Advertising Standards Authority is one of the leading advertisement watchdog group of United Kingdom. Until now, this group has received more than 470 complaints associated with the TV advertisement of Paddy Power group. The TV advertisement had revealed Ladies' Day in the city of Cheltenham made fun at many transgender people. As a result of this, most of the gambling experts forced that Transgender TV advertisement of Paddy Power should not be displayed again.

However, among the total 470 complains received by Paddy Power, ASA has the authority to examine and analyze on 92 complains. This is because; most of the people have observed the advertisement via internet. This implies that most of the people have seen Transgender ad via medium, on which ASA group has no authority. According to the statement released from the Paddy Power group, “We have intended to celebrate the Ladies' Day in further exciting ways by sending some of the pretty transgendered ladies.”


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