Mecca online bingo vs. TV Ad Campaign
According to eGaming Review, Mecca Bingo’s online boss is not going to be participating in a TV advertising fight with the likes of Foxy and Gala providing free bingo in a proposition to switch customers from the bingo halls onto their laptops.
Mecca instead is going to concentrate on SEO and PPC. Angus Nisbet the manager of gaming for Rank Interactive Development stated that the big explosion of TV advertising in May last year was a surprise to them but they are all very alike concentrating on welcome bonus.
He also stated that on a good night Mecca bingo halls are able to hold up to 100,000 players inside in comparison to up to 20,000 players online. This consequently indicates that converting existing bingo hall players to online would be more lucrative than any TV ad campaign, which can draw more unstable players.
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