Bwin penned a sponsorship deal on Hahnenkamm World Cup alpine ski


Bwin is boosting its sports sponsorship endeavors going further than football teams and into alpine skiing.

The company has penned a sponsorship contract on the Hahnenkamm World Cup alpine ski race that is going to see it advocating the event until 2012.

Bwin is going to produce promotion for the occasion public relations and marketing activities, hospitality and promotions, offering media background and a gigantic 60 metre long promotional poster on the Seidlalm curve throughout the Super G and Downhill races. The company’s logo is going to be featured notably during the slalom course.

“We are very happy to reveal this sponsorship contract,” commented Manfred Bodner, Co-CEO at Bwin. “In the years since its establishment, the race has grown into a big event and it attracts even those who do not normally pay attention to ski racing. For us, as a worldwide brand with Austrian roots, it’s an honor to be part of such a international ski highlight.”

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