William Hill partnership deal with ITV
02-23-2010
William Hill is providing a special offer after the gaming operator penned a contract on a broadcast and online partnership with ITV.
The contract was started last week throughout the 5th round of the FA Cup and allows viewers of sport on ITV and ITV.com to take advantage of special offers via a latest bespoke promotional site at ITV.com/WilliamHill.
“We're happy to be collaborating in partnership with ITV and delivering our sportsbetting product, especially in-play betting, to a expand audience,” commented Henry Birch, CEO for William Hill Online.
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